The phone will apparently be called the “Jolla” and, according to available information, it will pack a 4.5-inch Estrade display with “HD” resolution (supposedly 720p), unspecified dual-core processor, 16GB of storage, microSD support, 8-megapixel camera with auto-focus and 4G LTE and a user-replaceable battery.

Interestingly, the device comes with various color case options (“The Other Half”) and matches the theme of the handset accordingly, allowing you to set up “your other half, exactly as you want it to be.”

While the Jolla would run the “gesture-based” Sailfish OS, it looks like the handset will be able to also run Android apps. That doesn’t mean that Jolla buyers would immediately be able to install apps from the Google Play Store, as the Android app support is not clearly detailed.

In case Sailfish OS doesn’t ring any bells, you’ll have to know that we’re looking at a mobile operating system based on that old “MeeGo” platform that was unveiled only just over three years ago at MWC 2010 by Intel and Nokia. The Linux-based OS, a result of the merger between Nokia’s Maemo and Intel’s Moblin platforms, was soon ditched by both companies. Nokia focused on Windows Phone while Intel formed a partnership with Samsung to develop Tizen, also a Linux-based mobile platform.

The Jolla will cost €399 and is expected to ship by the end of the year, although actual launch dates are not available at this time.

Interested buyers can pre-order the device for €100 and once they do that they’ll get a voucher of €100 that will be deducted from the phone’s price “at the time of purchase,” an exclusive “Other Half” case that will ship at some point near the Jolla phone’s launch and a Jolla t-shirt. For €40, buyers will also get to pre-order a limited edition Jolla phone and a t-shirt. In case you don’t want to pay anything upfront, you can still pre-order the handset to be among the “very first ones to obtain a genuine Jolla."