We recently reported that Nintendo wanted to stick ads into any video on YouTube that included Nintendo-owned content. This type of crackdown means that proceeds will go to Nintendo rather than the user who uploads the video.

Just today, Examiner has linked us to a reddit post in which users discuss the issue, with some claiming that allowing monetization of Minecraft’s “lets plays” is one of the keys to the game’s success.

However, one particular response to that has thrown many of us off. Minecraft creator, Markus Persson aka Notch, stated that Machinima demanded to be paid for their videos as they believed that their videos helped in boosting Minecraft’s sales.

Machinima itself is a gaming and media streaming website that hosts thousands of videos through a series of YouTube channels.

While Persson didn’t deny that the game’s sales were boosted by Machinima’s videos, he mentioned that their demand was offensive because they were trying to make money off of someone else’s work.

“Machinima wanted us to pay them money. They said their videos were driving sales for Minecraft, and that they should get a cut.” “They have amazing engineers and passionate directors, but their business practices are insane.”