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You would have thought that at a console announcement event, you'd actually get to see the console in question, right?
Well, that didn't happen at the PlayStation 2013 event, and it has left a lot of people confused.
So, sources managed to ask the President of Sony's Worldwide Studios, Shuhei Yoshida why there was a lack of the actual console at the event, and he simply said "Why do you care?"
Yoshida told sources "It was almost the other way around. When we planned for this event, obviously we discussed what we should show and talk about."
"As far as the DualShock 4 is concerned we wanted to do the live demo. And we were like, yeah, we have to show the controller, because it's awkward not to show the controller when someone is doing a demo. And also the feature that the DualShock 4 has, the share button, is a very key idea behind the design of the PS4... We really wanted to explain what we've done with the DualShock 4, but as far as the system itself we have to keep something new for later. Otherwise you'd get bored."
~ Source