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According to a Japanese news source, the next-generation PlayStation 4 going to come in around $400.
A local newspaper made the claim that Sony had set the price internally above 40,000. This figure would roughly be about $430 at the current exchange rate.
Despite the claim from the newspaper, there are no official figures to support this. The price is rumored to be coming in around $399, but given the recent specifications of the PS4, a $400 price point would most likely mean that the console would be sold at a loss.
Sony's next-generation console will utilize the Gaikai cloud technology that Sony had purchased last year.
~ Source