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As of late last week, Sony officially released its sales report for the holiday season. While the sales looked promising at first, when examining it closer it becomes clear that the company is struggling to appeal to a younger market with their new hardware.
According to the report, PlayStation Move units are not selling well in the United Kingdom, something Sony has made a point to address in prior press release statements.
Similarly, it seems apparent that the new PlayStation Vita has gotten off to a slow start, though Sony insists otherwise. There are many potential reasons for this, from the Vita’s lock on AT&T, to its lack of intriguing launch titles.
In contrast, Sony’s ever-popular PlayStation 3 console racked up an impressive 3.9 million units sold over the holidays. Interestingly, even the PlayStation 2 saw a sales of over a half of a million units.
So, while their new products are not fairing so well, Sony is still seeing plenty of sales of their older, more classic systems and games. Could this be a trend in the future for the company, or will their new products finally see consistent sales numbers?
As of late last week, Sony officially released its sales report for the holiday season. While the sales looked promising at first, when examining it closer it becomes clear that the company is struggling to appeal to a younger market with their new hardware.
According to the report, PlayStation Move units are not selling well in the United Kingdom, something Sony has made a point to address in prior press release statements.
Similarly, it seems apparent that the new PlayStation Vita has gotten off to a slow start, though Sony insists otherwise. There are many potential reasons for this, from the Vita’s lock on AT&T, to its lack of intriguing launch titles.
In contrast, Sony’s ever-popular PlayStation 3 console racked up an impressive 3.9 million units sold over the holidays. Interestingly, even the PlayStation 2 saw a sales of over a half of a million units.
So, while their new products are not fairing so well, Sony is still seeing plenty of sales of their older, more classic systems and games. Could this be a trend in the future for the company, or will their new products finally see consistent sales numbers?