Rumors have been published in the February edition of Game Informer that suggest that both Microsoft and Sony will be delivering "special Apple-style press conferences" right before E3.

Sources have now confirmed that both the PlayStation 4 and the Xbox 720 game platforms will be revealed before E3, although no specific dates have been given at this time.

"We hear that both Sony and Microsoft are targeting special Apple-style press conferences to unveil their platforms near the Game Developers Conference in late March," reads the Game Informer report.

"E3 in June may be the industry's biggest event, but both companies want to give their systems their own limelight," the piece adds.

Analyst Colin Sebastian of Baird Equity Research has suggested that the PS4 and the Xbox 720 will be priced in the $350-$400 range.