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Sony has said the PlayStation Vita will not be receiving a price cut this year.
Sony Worldwide Studios boss, Shuhei Yoshida, claimed it is too early to consider a price cut for the handheld.
Yoshida told Eurogamer: "No. It's too early.
"Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so."
Yoshida said there would likely be a price change in the future.
He added: "At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles.
"We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal."