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    Post: #1on Mon Jul 08, 2013 12:09 pm

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    Console currently "geared towards a western lifestyle", says Japan CEO

    Microsoft Japan CEO Yasuyuki Higuchi told 4gamer (translated by Edge): [Xbox One] is geared towards a western lifestyle, and we're looking at whether or not to launch it 'as is' in Japan.

    "We're still figuring out how to deal with things like music and video services in each country. To be honest, (releasing it in Japan) as is would be difficult."

    Higuchi also said the Japanese Xbox One release date "will not be delayed very much behind the US". The console is due to launch in the States and 20 other markets in November 2013.

    On the subject of tailoring content for Japanese consumers, Haruaki Kayama, head of Microsoft Japan's Consumer & Partner Group, also said: "It's a matter of how much we can do before the timing of Xbox One's (release). We have to prepare content that is relevant to Japan. 'What is the best, what will today's consumers in Japan respond to? What content is in demand?' We're considering these questions now.

    "There's no point in a solution that does not match the market. Even if we bring NFL (on board for Japan), haha... Japan is difficult. I'm almost tempted to ask for ideas."

    The original Xbox sold two million units in Japan, a figure Xbox 360 has yet to match following its December 2005 launch.


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