When Sony revealed the PS4, they didn't reveal the console itself. They didn't show off the PS4 hardware, beside from the DualShock 4 controller and the PSEye. There was "a bit of cynism" from fans after the conference, even though Sony presented more important things for a next gen system, PlayStation UK managing director Fergal Gara told sources:

"It's much more important to see what the damn thing does," Gara said. "The shiniest piece of black, green or purple plastic ever, you know, whatever, so what? It's not the most important thing."

As many of you know, the design of something can be it's selling point, aside from the specs of the console and how good a game looks, if the PlayStation 4 console just looks like a mis-shaped box, that may push consumers away.